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What We Stand For

Authentic. Aspirational. Approachable.

We create a culture of excellence that builds beloved consumer brands by developing our people and nurturing the growth of our family partnerships.

Winemaker pouring sample from barrel

Our Six Core Values

Passion for Results

Passion for Results
  • Inspired to deliver high quality outcome that exceed expectations
  • Excitement and optimism about opportunities
  • We hold ourselves to the highest possible standard
  • Pride in what we deliver
  • Decisions are made rapidly
  • Sense of urgency
  • Persevere against obstacles or barriers that are impeding goal delivery

Utmost Professionalism

Utmost Professionalism
  • Always treat others with respect
  • Promises made-promises kept
  • Consistently through work
  • Honesty/High integrity
  • Composure in challenging situations (being the right person no matter what the situation is)

Full Ownership

Full Ownership
  • Full accountability
  • Have an entrepreneurial spirit – run it like it’s your business
  • Make data-based, fully informed decisions
  • Have courage to challenge status quo
  • Providing solutions to challenges instead of complaints

Teamwork

Teamwork
  • Collaborate and share perspectives with others
  • We have a deep respect in the capability and we trust our fellow employees
  • The team is aligned to strategic goals that we put above our individual goals
  • We embrace one another’s diversity
  • We accomplish much more when we stand together
  • Celebrate success together – as a team

Zeal for Learning

Zeal for Learning
  • Insatiable desire to learn and grow everyday
  • Open to coaching and feedback
  • Inquisitive and open to new ideas
  • Have the humility to always remain teachable

Cultivation of Talent

Cultivation of Talent
  • Committed to the development of every team member
  • Believes that a High Performing Team is at the core of our success as a company
  • Strives to ensure their teams are inspired to do their best work and unlock their full potential
  • Ensures a high quality development plan is in place for themselves and team members
  • Provides constructive feedback to all we work with in order to help everyone grow and develop
  • Broadly shares/teaches others about Best in Class Examples or Ways of Working
  • Constantly seeks to earn a greater level of empowerment

Diversity & Inclusion

Diversity is Our Competitive Advantage

DFWS is committed to inclusion and diversity of all kinds. We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage. Building an inclusive and diverse culture continues to be a never-ending pursuit that is at the core of all we do.

Deutsch Family company event photo
Josh cellars operation gratitude saying thank you to all who serve

community involvement

DFWS is proud to make a difference in our communities.

We partner with local charities, nonprofits, and community organizations to create real and positive change. Those organizations include:

Deutsch Family

  • Restaurant Workers’ Community Fund
  • Gary Sinise Foundation
  • Operation Gratitude
  • NAACP
  • National Urban League
  • Pacific House of Connecticut 
  • California Fire Foundation
  • Jason Garrett Starfish Charities
  • Jim Nantz Alzheimer’s Center
  • Build a Bike
  • Adopt a Soldier
  • Gila River Indian Orphanage
  • CT Food Bank
  • USBG National Charity Foundation

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  • Petfinder Foundation
  • World Wildlife Foundation
  • World Central Kitchen

Josh Cellars

  • Trees for Troops
  • Operation Homefront
  • National Volunteer Fire Council

Join Our Team

Since 1981, we’ve been growing brands and changing the way consumers drink. Come join our family and grow with us.

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