Josh Cellars Reserve Launches Second Edition of Lodi Reserve Cabernet Sauvignon in Partnership with Operation Gratitude

Shanken News Daily – May 5, 2020

Deutsch Family Wine & Spirits has launched the second edition of Josh Cellars Lodi Reserve Cabernet Sauvignon. The release is a partnership between the company and Operation Gratitude, a non-profit serving military members, veterans, and first responders. For each bottle of the Lodi Reserve sold, Deutsch will donate $1 to Operation Gratitude. Josh Cellars Lodi Reserve is now available for a limited time across the U.S. for a suggested price of $20 a 750-ml. Josh Cellars neared 3.2 million cases last year, rising 26%, according to Impact Databank.



[ yellow tail ] pledges $100,000 to José Andrés World Central Kitchen’s Chefs for America

Deutsch Family Wine & Spirits and [ yellow tail ] have pledged to donate $100,000 to José Andrés World Central Kitchen’s (WCK) Chefs for America initiative, a pilot program putting restaurants back to work preparing fresh meals for those in need. Already, Chefs for America has delivered 3.1 million meals to frontline healthcare workers, families and seniors in vulnerable communities. This donation is in addition to the $500,000 [ yellow tail ] already pledged to donate to WCK this year to support wildfire relief efforts in Australia.

For more information on the latest updates of World Central Kitchen’s efforts, please click here.


Redemption Whiskey and Gray Whale Gin are launching a new “virtual bar” initiative to help bartenders amid the Covid-19 crisis

Shanken News Daily- April 9, 2020

Deutsch Family Wine & Spirits’ Redemption Whiskey and Gray Whale Gin are launching a new “virtual bar” initiative to help bartenders amid the Covid-19 crisis. Both brands are hiring out-of-work bartenders for virtual “shifts,” encouraging them to create and submit original cocktails with Redemption or Gray Whale. Hired bartenders will be paid $350 for their shift and be featured along with their cocktail on the brands’ social media pages. The program will run over the next 15 weeks with the plan to hire about 60 bartenders from across the country. More information can be found on the brands’ Instagram pages.



Josh Cellars and Joseph Carr Wines are pledging $100,000 to the Restaurant Workers’ Community Foundation

Josh Cellars and Joseph Carr Wines are pledging $100,000 to the Restaurant Workers’ Community Foundation to benefit the many workers who have been laid off in recent weeks and help struggling restaurants. As the founder of Josh Cellars, Joseph Carr got his start working in restaurants, first as a busboy and working his way up to wine steward and then sommelier. He has a special appreciation for all the chefs, servers and support staff who helped him along the way and became trusted friends.

“Adversity is something we all share along the way. But today is like no other, for this has landed on the door of all our friends and family. These are the people that helped me build this AMERICAN dream, called Josh Cellars. But know this; we will find a way to help and will be forever grateful.” – Joseph Carr


Yellow Tail Wine And Rachael Ray Announce Donations To Australia Bushfire Relief

Forbes- Mike DeSimone and Jeff Jenssen

Yellow Tail wine and Rachael Ray came together this week to announce $2 million in donations to Australian bushfire relief. Peter Deutsch, CEO of Deutsch Family Wine & Spirits, the U.S. importer of Yellow Tail wines, revealed the donations during an appearance on Ray’s show.

“I think we can all agree that it’s absolutely heartbreaking, the devastation in Australia because of the wildfires,” Ray said. “The fires have been burning for four months. They’ve killed two dozen people and over one billion animals, and that does not include insects and amphibians. Homes and habitats have been destroyed. And it will take years, maybe decades, and workers from all over the world to help Australia rebuild.“

“Yellow Tail wine is made by the Casella family in a small town in New South Wales, Australia and therefore the devastation caused by the bushfires is very close to our hearts,” said Deutsch during a visit to the Rachael Ray Show. “As an Australian brand, it is important for us to give back to a country that has done so much for us. Thankfully there has been no impact to the Yellow Tail winery or vineyards, but we want to help the people, animals and habitats that have been affected by this natural disaster.”

Yellow Tail pledged to donate $1 million dollars to help Australia recover from the wildfires. The donation will be split evenly between the WWF Australian Wildlife and Nature Recovery Fund to rebuild habitats and help recovering animals, and Jose Andres World Central Kitchen which has a team on the ground in Australia serving meals to first responders and families displaced by the wildfires.

Rachael Ray Foundation will be splitting its $1 million donation between three organizations: the World Wildlife Fund (WWF), José Andrés World Central Kitchen and the International Fund for Animal Welfare.

Yellow Tail and Ray join a high-profile group of people who have donated to recovery efforts, including Nicole Kidman and her husband Keith Urban, Leonardo DiCaprio, Kylie Jenner, Serena Williams, Celeste Barber, and the rock band Metallica.

Wildfires burning since September in the Australian states of New South Wales and Victoria have consumed approximately 16 million acres, an area that is double the size of Belgium. To put these fires into perspective they have destroyed eight times as much land as the 2018 fires in California. Countless homes and wildlife habitats have been destroyed. To date, 25 people have died due to the fires and over a billion animals have lost their lives.


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