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Deutsch Family Wine & Spirits Bolsters Whiskey Stable With Bib & Tucker And Masterson’s Brands

Deutsch Family Wine & Spirits has acquired the upscale Bib & Tucker Bourbon and Masterson’s Rye whiskey brands from 3 Badge Beverage Corp., owned by the Sebastiani family. The deal extends Deutsch’s presence in the fast-growing North American whiskey category, where it already owns the Redemption whiskey label. The price was undisclosed.

“Higher price segments are the most dynamic across the whiskey category and we’re bullish on the opportunity to grow these two great brands,” said Deutsch Family CEO Peter Deutsch. He added that the company intends to “create a diverse range of whiskey brands with different mash bills, places of origin and price points. There will be other additions in the future.”

Masterson’s is the first Canadian label to join the Deutsch Family portfolio. The pot-distilled, 10-year-old core rye is packaged in individually numbered bottles and retails at $70. Masterson’s was extended this spring with a trio of limited-production barrel-aged ryes. All three garnered scores of 90 points or above from Whisky Advocate. Bib & Tucker, a small-batch, six-year-old Bourbon sourced from Tennessee, retails at about $55 a bottle.

Last year, the two brands combined for less than 10,000 cases annually, according to Impact Databank. But Deutsch says Masterson’s has enough aged stock to “quickly expand the brand to national distribution,” and adds that Bib & Tucker will gradually ramp up supply over the next few years.

Meanwhile, Deutsch continues to build the Redemption whiskey brand, which includes MGP-distilled Bourbon, High-Rye Bourbon, Rye and a high-end Barrel Proof range. In 2016, Redemption (around $30) was at 33,000 cases, according to Impact Databank. For its fiscal year ending next March, Deutsch projects the brand to reach about 70,000 cases.

Exclusive: Shanken News Daily

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The Calling Takes On Cleveland

Jim Nantz and Peter Deutsch bring The Calling to Cleveland for the Tour de Bruell.

Read more on Cheftovers about the event featuring  Zack Bruell, Jim Nantz and Peter Deutsch.

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GRIDIRON AND GRAPES – Sportscaster Jim Nantz Tackles Wine-making

Sportscaster Jim Nantz Tackles Wine-making. A surprising name is finding success in the vineyard.

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Jim NantzJim Nantz has delivered many of sports’ familiar lines for many years, yet there is a side of CBS Sportscaster Jim Nantz that most fans don’t know about. Jim Nantz second calling — making wine. How a chance meeting with Peter Deutsch turned into a passion.

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Ruta 22, [ yellow tail ] Pink Moscato, and Barone Fini were included in Cooking on the Couch: Burgers and Wine With Michael Ferraro, in honor of National Burger Month on CBS NY

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