California-based Vintage Wine Estates has acquired the Layer Cake, Cherry Pie and If You See Kay brands from One True Vine for an undisclosed amount. As part of the deal, Vintage Wine Estates partner Deutsch Family Wine & Spirits will now handle sales and marketing for the Layer Cake brand nationally—by far the biggest brand in the deal. The sale is set to close on January 2.
One True Vine’s Jayson Woodbridge, founder of the three brands, will serve as a winemaking and public relations consultant for Layer Cake and Cherry Pie. While Deutsch will handle sales and marketing for Layer Cake, Vintage Wine Estates will take on responsibility for Cherry Pie and If You See Kay. The acquisition will add over 450,000 nine-liter cases to the Vintage Wine Estates portfolio, according to the company.
“We’re very excited to soon be leading the sales and marketing of Layer Cake,” said Peter Deutsch, CEO of Deutsch Family. “In partnership with (Vintage Wine Estates president and founding partner) Pat Roney and his team, we’ll drive existing and new items as part of our mission to grow the brand.”