Josh Cellars Grand Central Pop Up
Forbes- Jeryl Brunner
When he was a little boy, Joseph Carr loved to sit in his father’s garage and listen to stories. His father, Joseph “aka Josh” was a lumber jack who would tinker away there. “People would come in and tell stories about their families and their lives,” shares Carr. “For my father, the garage was his American dream and he got to achieve that.”
When Carr founded his wine company with his wife, Deirdre Josephine Carr, they began operations in their garage. “Our desk was a picnic table and we shared a laptop computer. For two years, I sold the wine out of the back my truck” he recalls. “That was ten years ago and I thought I was going to stay in that garage the rest of my career.”
Last year, Josh Cellars, which sources wines from across several California wine growing regions, sold over two million cases. The wines are named after Carr’s father, who passed away before seeing his son’s wine business thrive. This Father’s Day Carr honored his father and all fathers by creating a special Father’s Day pop up in Grand Central Station. The pop up is decorated with items from both his and his father’s garages.
Grand Central also holds a special place in Carr’s life. Thirty years ago, when he was studying art in New York City, every Friday during rush hour he carved out time to stop by a bar to savor the action. “I would have a glass of wine and see the world come through this building and imagine all the stories,” he shares. “But I could never imagine this.”