The company’s values rest on the founder’s Six P’s model for building brands: People, Product, Package, Price, Promotion and Potential. “The P of People always comes first. We are a family-owned business working with other family-owned and/or people-oriented businesses,” says Bill.
Deutsch Family Wine & Spirits has acquired a 50% stake in California wine brand Bellacosa for an undisclosed sum. According to Deutsch Family CEO Peter Deutsch, the move will bolster the company’s upscale wine portfolio and create significant upside in the on-premise.