[ yellow tail ] Facts

[yellow tail]
[ yellow tail ] is the wine for everyone. Our mission is to make great tasting wine that is fun and easy to understand. We don’t get mixed up in complicated wine speak. Rather, our wine is meant to bring people together with great taste and consistent quality. Share it with friends, families, and loved ones; it’s great for any occasion. Simply put: Open it, drink it, and enjoy it whenever, wherever because seriously good wine doesn’t have to be serious.

We’re proud to have graced the glasses of millions of wine drinkers. Launched in 2001, we’ve grown to be the #1 imported wine brand in the U.S with more top selling varietals than any other wine brand in America1. Just as we like to have fun with our wine, we like to have fun with our fans. We’re fortunate enough to chat with our fans on a daily basis, having one million fans (and growing!) on Facebook. So when we say we’re America’s most beloved wine brand2, all the credit goes to our fans that share the fun and great taste of [ yellow tail ] every day.

We love [ yellow tail ] like it’s a part of our family because, well, it is! [ yellow tail ] is family owned by the Casella family who have been making wine since 1969 when parents Filippo and Maria Casella produced their first batch of wine. Fast forward to 2001 when [ yellow tail ] launched and now their wine can be found in more than 50 countries around the world. Today, the Casella brothers, John, Joe, and Marcello manage the day to day operations of the winery, remaining true to their family business values and humble beginnings.

1 Nielsen, Total US FDL, 26 weeks ending 3/2/13

2 [ yellow tail ] annual brand health tracker, January 2012, Millward Brown


South Eastern Australia
Year Founded
Alan Kennett

With The Deutsch Family
Since inception in 2001
Sustainable Agriculture practiced
Has the largest waste water reclamation facility in the Southern Hemisphere.
Key Selling Point
The wine that consumers trust for fun, casual occasions
[ yellow tail ]® [go to]

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