Deutsch Family Wine & Spirits has acquired a 50% stake in California wine brand Bellacosa for an undisclosed sum. According to Deutsch Family CEO Peter Deutsch, the move will bolster the company’s upscale wine portfolio and create significant upside in the on-premise, where Bellacosa’s core North Coast Cabernet Sauvignon is positioned at around $15 a glass. The deal is slated to close in February.
“More and more people are trading up to this premium price segment, with Cabernet leading the charge,” Deutsch notes. “Bellacosa is a perfect fit for us, filling out the higher end of our premium wine portfolio.”
Sonoma native Dan Cohn launched Bellacosa in 2015, following the sale of his family’s Glen Ellen, California-based winery B.R. Cohn to Vintage Wine Estates. Bellacosa features a flagship North Coast Cabernet Sauvignon sourced from vineyards throughout Sonoma, Napa, Oakville and Coombsville and retailing at around $25 a 750-ml. The brand also includes a limited release Oakville Reserve Cabernet Sauvignon retailing at $100.
“Partnering with another family-owned business that recognizes the value of people is important to me,” says Cohn. “The Deutsch family understands the Bellacosa story, and I’m confident their distribution network will help get the wine in the right accounts.”