Peter Deutsch – CBS Denver Super Bowl 50 Spotlight on The Calling Wine

Deutsch Family Wine & Spirits Chairman Peter Deutsch not only talked about The Calling wines, but also the story behind the brand and the partnership with Jim Nantz.
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Gary Sinise on EXTRA

Gary Sinise teams up with Josh Cellars to salute First Responders.

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GRIDIRON AND GRAPES – Sportscaster Jim Nantz Tackles Wine-making

Sportscaster Jim Nantz Tackles Wine-making. A surprising name is finding success in the vineyard.

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Jim NantzJim Nantz has delivered many of sports’ familiar lines for many years, yet there is a side of CBS Sportscaster Jim Nantz that most fans don’t know about. Jim Nantz second calling — making wine. How a chance meeting with Peter Deutsch turned into a passion.


Our Profile

Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world. The business that initially began with two employees importing a few family producers from France over three decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by over 170 employees.

The Deutsch family is proud to acknowledge the enduring relationships with their suppliers, many of whom have been part of the family since the business began in the early 1980s, including:

[ yellow tail ]®, [ yellow tail ]® Bubbles, [ yellow tail ]® Reserve

Ruta 22, Clos de los Siete

Eppa Sangria, Kunde Family Estate, Girard,
Joseph Carr, Josh Cellars, The Calling

Andre Lurton, Cave de Lugny, Château Bonnet, Fleurs de Prairie, HobNob, Sauvion

Barone Fini, Villa Pozzi, Villa Massa™ Limoncello, Enza Prosecco

New Zealand
The Crossings

Luksusowa Vodka

Quinta do Vale Meao

Cruz de Alba, Mar de Frades, Ramón Bilbao, LICOR 43

Deutsch’s wine and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine and spirits category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.


Authentic. Aspirational. Approachable.

Deutsch Family Wine & Spirits builds brands that offer approachable wine experiences which contribute to a premium lifestyle for the mainstream and wine enthusiast consumer. The wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Authentic. Aspirational. Approachable.

Founded in 1981 by Chairman Bill Deutsch, Deutsch Family Wine & Spirits was created to market quality wines from prestigious families from major wine regions throughout the world. Our diverse portfolio includes internationally renowned, award-winning brands that are recognized among the leading wines in their categories.

Deutsch Family Wine & Spirits is widely known for its ability to create and identify existing consumer needs within the wine category. Consequently, brands are developed to not only satisfy the business and marketing perspective but to meet the desires of the U.S. wine consumer.

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