By

Deutsch brands received top honors at this year’s International Wine & Spirits Competition. Congratulations to our medal winners!

By

Forbes includes Gray Whale in a feature article highlighting the brand and the story behind it.

On a camping trip in Big Sur in 2016, Jan and Marsh Mokhtari witnessed a Gray Whale and her calf swimming along the California coast on their 12,000-mile annual migratory journey. The couple had been discussing a legacy project, and inspired by the beauty of these magnificent mammals, they created Gray Whale Gin. Its distinctive aqua blue bottle is the color of the sea, with a whale tail logo that includes an image of the California coastline and a list of the gin’s botanicals, all of which are sourced from the Gray Whale’s migratory path.

While Gray Whale was originally available only in its home state of California, today it is sold in 17 states (California, New York, Connecticut, Florida, Arizona, Texas, Michigan, Indiana, South Carolina, Massachusetts, Colorado, New Jersey, Georgia, Tennessee, Maryland, Rhode Island and the District of Columbia), thanks to a 2019 partnership with Deutsch Family Wine & Spirits. Gray Whale is the first gin in DFWS portfolio, which also includes Luksusowa Vodka, Bib & Tucker Bourbon, Masterson’s Rye, and Redemption Whiskey. While production in 2019 was around 24,000 bottles, Deutsch has increased scale and national market penetration in three waves, and it will be in 17 markets within the coming months. Suggested retail is $40. In a press release, DFWS president Tom Steffanci stated, “We believe there’s significant opportunity to grow Gray Whale as we move to national distribution.”

READ MORE HERE >>

By

Deutsch brands received top honors at this year’s MicroLiquor Spirit Awards and New York International Spirits Competition.

By

Deutsch brands received top honors at this year’s San Diego Wine & Spirits Challenge.

By

Forbes highlights Josh Cellars Cabernet Sauvignon on its list of the best-selling wines during the pandemic

What Are The Best-Selling Wines Of The Pandemic?

As we all take to fueling our pandemic fugue state with alcohol, what wine has been commanding consumer interest?

In fifth, juicy California standout Josh Cellars Cabernet Sauvignon. “During the pandemic consumers have concentrated their wine purchases with brands they trust and wines that they know are delicious,” says Tom Steffanci, president of Deutsch Family Wine & Spirits, the company that owns Josh Cellars. “We are fortunate that Josh Cellars is among the most beloved wine brands and we’ve seen our sales Skyrocket growing 61% since the start of shelter in place orders began.”

Josh Cellars’ Cabernet Sauvignon continued to rank as the fourth most popular bottle by volume. “Since the start of the pandemic, we have increased our marketing spend to speak even more directly to consumers through digital and social media advertising and via promoting our partnerships through e-commerce partners Drizly, Instacart and Minibar,” says Steffanci. “We have also increased investment with Ibotta to deliver digital offers directly to consumers. At a time when many are pulling back, we are investing and we’re grateful to be meeting their needs and bringing some enjoyment during these difficult times.”

 

READ MORE HERE >>

You must be 21 years or older to visit this site.