Low-Lux Wines Draw in Millennial Consumers

Easter may be best known for its association with eggs, but it’s also the third-biggest wine holiday on the calendar, trailing only Thanksgiving and Christmas. Tom Steffanci, president of Deutsch Family Wine & Spirits, said the industry will be closely watching Millennial tastes this Easter season, now that the generation accounts for slightly over 40% of all wine consumed in the U.S., including low-lux wines.

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