• Diversity is Our Competitive Advantage

  DFWS is committed to inclusion and diversity of all kinds. We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage.

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Deutsch Buzz

• Forbes includes Gray Whale in a feature article highlighting the brand and the story behind it.

  Forbes includes Gray Whale in a feature article highlighting the brand and the story behind it.

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• Our Profile

  Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world.

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• The Six P’s

  The company’s values rest on the founder’s Six P’s model for building brands: People, Product, Package, Price, Promotion and Potential. “The P of People always comes first. We are a family-owned business working with other family-owned and/or people-oriented businesses,” says Bill.

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