• The Six P’s

  The company’s values rest on the founder’s Six P’s model for building brands: People, Product, Package, Price, Promotion and Potential. “The P of People always comes first. We are a family-owned business working with other family-owned and/or people-oriented businesses,” says Bill.

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Deutsch Buzz

• Deutsch Family Wine & Spirits Purchases 50% Stake In California Wine Brand Bellacosa

  Deutsch Family Wine & Spirits has acquired a 50% stake in California wine brand Bellacosa for an undisclosed sum. According to Deutsch Family CEO Peter Deutsch, the move will bolster the company’s upscale wine portfolio and create significant upside in the on-premise.

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• Our Profile

  Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world.

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• Authentic. Aspirational. Approachable.

  Deutsch Family Wine & Spirits builds brands that offer approachable wine experiences which contribute to a premium lifestyle for the mainstream and wine enthusiast consumer.

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