The company’s values rest on the founder’s Six P’s model for building brands: People, Product, Package, Price, Promotion and Potential. “The P of People always comes first. We are a family-owned business working with other family-owned and/or people-oriented businesses,” says Bill.
“We’re very excited to soon be leading the sales and marketing of Layer Cake,” said Peter Deutsch, CEO of Deutsch Family. “In partnership with (Vintage Wine Estates president and founding partner) Pat Roney and his team, we’ll drive existing and new items as part of our mission to grow the brand.”